Junior Grab Bag
Client: Burger King
Company: EP Group
Role: Creative Artworker / Packaging Designer
Responsibilities:
Worked closely with Burger King France on the production artwork and print optimisation of the Junior Grab Bag, preparing supplied creative assets for large-scale packaging production.
The project involved complex artwork adjustments to ensure the printed design aligned accurately when the bag was assembled, including the overlap of the back panel and wraparound graphics. A key challenge was preserving the readability of a highly detailed children's map-game illustration containing numerous small characters and fine details while meeting strict print-production requirements.
I was responsible for reviewing artwork against minimum printable size, colour limitations, and registration accuracy, communicating technical feedback to the Burger King creative team, and coordinating multiple rounds of revisions to ensure the design could be reproduced consistently at production scale.
The artwork was successfully approved by Burger King and released for full production, resulting in a high-quality printed bag that retained the clarity and detail of the original illustration across the finished packaging.