Email Campaigns
Client: Chemist Direct | Company: Pharmacy2U | Role: Digital Designer
Section 1: Flash & Seasonal Promos (The Inverted Pyramid)
Conversion-Focused: Optimised for time sensitive, limited time events.
Guided Hierarchy: Uses an inverted pyramid layout that funnels the eye from a bold hero offer straight down to a single CTA.
Mobile Efficiency: Heatmap data showed most user engagement happened above the fold, so this structure eliminates visual clutter to drive instant action on small screens.
