Product Page Redesign
Pharmacy2U/Chemist Direct | UX / UI Design
The objective was to overhaul the product page template across the entire Chemist Direct website. The key focus areas were to improve SEO, UX, and Conversion, while also improving page load times.
The Challenge
An audit of the existing product page identified several usability and content issues across desktop and mobile. The redesign focused on making key product information easier to understand, simplifying interactions and creating a more consistent product page experience.
[OLD Product Page]
The Redesign
The redesigned product page brings key product information, purchasing options and supporting content into a clearer and more streamlined experience across desktop and mobile.
[Full Desktop Product Page]
[Full Mobile Product Page]
Key Improvements
See it in action
The redesigned product page template is used across Chemist Direct,
with modules varying depending on the product.